Bringing together the very best talents in modern-day marketing is proving a winning combination for this forward-looking business as well as the companies and individuals who use its full-service consultancy.
Established by Paul Townley-Jones in May this year, Paparico is powered by artificial intelligence and machine learning and is already forging ahead, a superb example of talent, technology and five-star service working together to achieve the very best results.
Key to it all is providing specialist teams with expert credentials, tailor-made to suit any marketing budget, large or small, and designed to adapt to individual clients’ aims.
“We succeed by pairing the best talent with the latest technology, including artificial intelligence, to approach marketing challenges with the aim of making a budget work smarter to deliver a high return on investment,” explains Paul.
He brings to his agency a wealth of experience in all elements of marketing, from the traditional to the very latest, advanced techniques. He has always been fascinated by the psychology of effective marketing and has focused on the vital elements of detailed research and strategic planning, taking full advantage of cutting-edge technology.
Before launching Paparico, he devoted a great deal of thought into developing his concept of having a small core team while building up an impressive line-up of contractors who can provide the ultimate expertise across a number of fields.
“A lot of traditional marketing and advertising agencies may have 20 or so people in their team, but the resources they can call on are limited to the certain skills of those people,” Paul explains. “We are the opposite of that. I like to use the large number of excellent contacts I have to piece together a team whose skills fulfil the individual needs of any client.
“Nowadays there are many more genres people have to engage with such as all forms of social media. That can take up a lot of time for business owners and their staff who already have so much to do and marketing is, at times, often delegated to someone who can fit it in when they have time among their other tasks.
“In an increasingly competitive marketplace, digital marketing can have a massive impact and is crucial to success, but there are a lot of people who aren’t digitally savvy – not only do they not have time for marketing, they also don’t have the technical know-how.
“At Paparico we use our AI technology to help clients get the best results, enabling them to have more time to focus on other vital aspects of their business, their products and services.
“In the same way, the technology enables us spend less time doing the mundane tasks and more time focusing on getting results for our clients – a win win situation.”
Paul says that although it’s a commonly-held belief that using artificial intelligence can be expensive, in fact the opposite is true and it’s a very wise investment for any business.
“It could be expensive for any individual business to use AI on their own, but as an agency we have special arrangements with a number of platforms which enables our clients to benefit from them often at no extra cost.”
While Paparico offers a full service, research is a vital element of their work.
“You could compare using artificial intelligence to carry out research as similar to a robot in a factory doing much of the repetitive work. It can make an amazing difference, looking at reams of data in hours that would take a team of humans weeks to do.
“Artificial intelligence also looks at data exactly how it is, unsupervised and without bias, which is massively important for a company when making strategic planning and business management decisions.”
Although the majority of Paparico’s work centres around digital marketing in all its forms, including designing, building and developing websites, search engine optimisation, digital advertising, and analytics, Paul can put together a team of experts to match the needs of each and every client.
“Print can still be very important for some clients and prices for that are very good at the moment,” he explains.
“Content is extremely important. We are currently doing web design for a brewery so we have brought in an award winning-beer writer. We work with a number of copyrighter contacts who have considerable experience in the fields we work in.
“I started my own business because I believed that with the right teams and technology in place, I could deliver better results and a superior client experience. I deliberately positioned ourselves as being different, with very strong values.
“Paparico translates into ‘to pamper’ in Portuguese and we live up to our name. Customer service is at the heart of the business and we aim to give five-star service at all times. We always deliver on that promise.”
For more information or to book an appointment contact Paul Townley-Jones on 07919 566 338